Now fully integrated with ImproMed’s Infinity Patient Management Software!

Improving Compliance

The American Animal Hospital Association sites forgetfulness as the primary reason pet owners fail to comply with their Veterinarian’s treatment and care recommendation. Compliance rates average only 27% in the Vet Industry. Staying top of mind with clients about their pet’s care presents a challenge for most clinics.  Almost a quarter of households have turned off their landlines and 30% of consumers will change their primary email address in the next year. With over 285 million wireless subscribers in the US and the cell phone being within arm’s reach of them 98% of the time, text communications has become the most effective mean to reach someone with an important message. The Center for Connected Health and Dialogue reports a 40% lift in compliance when text reminders are used over other communication methods! Below are more statistic that contribute to the effectiveness and efficiency of using text messaging.

• Cell phone is with the consumer 98% of the time.
• The life of a cell phone number is 3x longer than that of an email address
• Text messages are viewed in 15 minutes and responded to in 60 minutes
• 67% of clients would be happy to receive a text reminder (Center for Connected Health & Dialogue Survey 1/2010 )

Enhancing Client Relationships

Today, clients schedule appointments for a time that works with their own personal schedules. No show rates would be quite high if clients weren�t given this option. The same is true with communications. It clients are allowed to select how they are contacted, they will respond to the hospital�s messages at much higher rates. Hospitals and business that adhere to their client communication preferences realize a stronger ROI on their communications and show higher patient compliance rates. Top reason clients site they prefer text reminders:

• Non Intrusive
• Convenient (Click to Call
• Timely Information
• Environmentally Friend

Programs

Request Client to schedule: annual exam, dental cleaning, time for grooming , holiday boarding, vaccinations

Appointment Reminders:  Wellness exam, surgery, drop off, vaccination, grooming, boarding, customized programs

Reminder to take medication: Medication refills, Surgery Updates, Notifications, Happy Birthday, Monthly Wellness Tips, Promotions, On Demand Campaigns

Business Results

Industry leading consultants Dr. Steve Kornfeld and Dr. Peter Weinstein of Veterinarian Success Services have recognized the power of text messaging and have incorporated this new communication channel into their 8 step communication program. Hospital using text messaging have realized the following results:

• Up to 50% reduction in “no shows”
• up to 40% lift in compliance rates
• More appointments scheduled
• Reduction in marketing cost
• Increase in pharmacy revenues
• Increase in of number of services used per client
• Improved office efficiency